Why We Started

Hey Friends and Newbies,

Not sure how many of you know that we launched lolabelle’s in April 2020 - yep, in the midst of a global pandemic. Our founder, Ruby knew that starting a small business was in her cards prior to the start of the COVID-19 pandemic. Her being a firm believer that there is never really a “right time” to do anything major was the exact energy she used in order to push forward and start the business despite everything telling her to hold off.

You see, Ruby’s initial passion is the arts. She is an actor, has written and directed theatrical plays and loves working as a creative director. Many may ask “why in the world would she choose to start a skincare business of all things?”. Great question! As an actor, your face is the first thing a casting director sees when considering to call you in for an audition. It’s the step that comes before getting your foot in the door. As someone that has had consistent issues with her skin and found it difficult to constantly afford the high end, natural and vegan products that actually worked, she decided to change the narrative. Ruby believes that quality skin care should be affordable. Vegan, cruelty-free products should not have to also be synonymous with expensive. However, unfortunately that’s the case for many brands in the market today.

Lolabelle’s works with US based labs and suppliers to create quality products at affordable prices. All of our products are vegan, cruelty free and are not water based. That’s why our Purifying Detox Cleanser is so creamy, cleansing and moisturizing.  And fun fact: Our products are packaged in our beautiful amber glass bottles because amber-tinted barriers block harmful UV rays and other light and color waves. Did you know that sunlight alone can and will alter the chemical balance of an item? Yep, and we are preventing that from happening. We opt for glass over plastic because many plastic bottles allow oxygen to seep through, making your products less effective. But that’s a whole other blog topic!

We are excited to share that as we prepare to enter this next year, we will be dropping 3 new products. A cleanser for more sensitive skin, a hydrating toner, and an unscented vitamin c lotion. If you aren’t already, be sure to subscribe to our newsletter! You don’t want to miss out on these drops!

Thank you all for rocking with us. We will continue creating quality skincare products with luxury level ingredients at affordable prices because it’s not only the right thing to do, but it’s what you deserve!